Our Story

Whippy was born as a small shop of artisanal sweets in the ancient heart of Salerno.
Over the course of a decade of experience, we have expanded our horizons to include large seasonal baked goods such as colombe, panettoni, and pandori, all strictly produced with sourdough.
Year after year, thanks to our vast social media community and e-commerce, our products have become increasingly appreciated both in Italy and abroad. The secret to our success has been our ability to create artisanal sweets inspired by traditional recipes, but revisited in a creative and, above all, innovative way.

Our mission

We will continue to carefully select the excellences of our territory to offer a product with high-quality standards. From small Salerno, we will carry forward throughout Italy, and beyond, the concept of making good and beautiful whatever sweetness it may be.

Our Story

Whippy Pastry Shop

Discover the milestones of our project from its inception to today

Store Opening

2014

Online Shop Opening

2016

Charity Event

2017

World of Leavened Doughs

2018

Restaurant Sales Network

2020

Re-Styling Venue

2022

Rebranding Whippy becomes Di Prisco

2025

Passion, Determination, and daily commitment

Everything is based on the need to offer a product of the highest quality thanks to careful research, selection, and development. Great attention is given to the ability to combine traditional flavors with innovative and contemporary ones.

REVIEWS

They Say About Us

Discover what our 20,000 customers think of us

Read the reviews

Extremely easy to order the product through the website. Quick delivery and the product arrived intact and without any dents. I discovered your company thanks to Instagram.

Francesca

★★★★★

The store was very quick, precise, and attentive to detail. The package arrived intact and so did the egg. Excellent service, customer support, and very knowledgeable.

Antonio

★★★★★

Their products are of the highest quality. Every year, during the holidays, we are accustomed to buying panettone and colombe, and we have always been extremely satisfied. But this year we were particularly astonished by the berry panettone...SUBLIME. If there had been more available after Christmas, we would have bought them.

Iolanda

★★★★☆